DNV Global Solutions Look Into The Influence Of Technology on Advertising?

The world in which we now live is extremely fast paced. We've become accustomed to having things done at the touch of a button. We are impatient and don't like to have to wait, the same ideology applies to Television. Why watch adverts when you now have the luxury of fast forwarding through pre recorded programmes? As more and more people are changing the way they watch TV with the introduction of platforms such as Sky Go, Sky Plus, Virgins Tivo and other alternatives, the question has to be asked, how will technology influence companies marketing?


Research shows that 86% of people fast forward through adverts when watching shows they've pre-recorded. With companies paying large sums of money on advertising campaigns, especially during prime time programming, it is inevitable they may begin to consider spending their budget on alternative marketing methods. While it is undeniable the massive impact that a TV advertisement has it also unmeasurable in terms of customer acquisition rates. A company is unable to ascertain the percentage of customers who purchased or subscribed to their products/services based on a TV advertising campaign.

“I predict that more companies will start to opt for more direct marketing strategies. How, where and when people watch TV has changed, therefore so will companies approach to advertising. One of the reasons DNV has continued to go from strength to strength is our personalised, cost effective marketing methods. Our ability to plan and implement a direct marketing campaign in a short space of time, generating high customer acquisition rates, rapidly increasing our clients Brand Awareness and Market Share has made our business model extremely attractive to many companies .” ~ Managing Director, James Watson

DNV Global Solutions Recommended Reading

Knowledge is power.  The more you know the further you can go.  Learning is the key to success! Managing Director, James Watson, has provided a short blurb on 5 books that have had a positive influence on him personally and professionally.

1/ Who Moved My Cheese? ~ Spencer Johnson


This book explores how easily people can adapt to their environment. It taught me to be open to change and that sometimes you have to change with the times in home and business. It also showed me how important it is not to be set in your ways and to learn to adapt to different situations life throws at you.


2/ How To Win Friends And Influence People ~ Dale Carnegie


Reading this book changed how I my perception on life. I read it when I was 23 years old and just starting out in business. It taught me how to win people over not just in business but also in life. It taught me to be a better person and I personally found it to be life changing.


3/ Screw Business as Usual ~ Richard Branson


This book teaches you that in order to achieve great success you often have to be adventurous and think outside the box. Don't be a sheep be a leader. It explains the importance of taking risks in business.




4/ 7 Habits of Highly Effective People ~ Stephen Covey


I knew Bill Clinton had read it and invited the author to be a consultant to give him advice on becoming a better president. It talks about different roles in life and improving, not just work, but also in your personal life. It teaches you how to be a better friend, father, husband, son etc by having a well balanced lifestyle.


5/ Personality Plus ~ Dr Florence Littauer




Reading Personality Plus taught me how to deal with and understand different types of people. It also makes the point that nobody is better, just different. It changed the way I looked at being a Manager and since reading this book I've changed the way that I manage people.

DNV Global Solutions Reflect on Our Success In 2013

Kicking off 2014 on a high, we attended the National Sales Rally in London this past weekend. The ceremony was attend by 2000 people and over 200 awards were given out on the day. It was an opportunity to witness our industries highest achievers being recognised for their efforts over the last 12 months.

Picking up awards from Glasgow were;

Top Performer ~ David Graham

Rising Star ~ Rania Noumaan

Reflecting on 2013, we thought it best to let the figures speak for themselves;

• We recruited over 10,000 donors for charities
  
• We raised over £1.2 million in donations
  
• In the second half of 2013 we helped the UK's largest telecoms client increase their turnover by over £1,000,000
  

As our client portfolio grows so does our opportunity to expand. This year we are looking to move into other markets in the UK, then take DNV Global Solutions international, opening up in Australia by the end of the year.


“As traditional marketing methods are beginning to be over looked in favour of more cost effective and measurable marketing campaigns I predict big things for Direct Marketing in 2014. Personally I am anticipating that DNV Global Solutions will have our most successful year yet.” ~ Managing Director James Watson

DNV Global Solutions Attend The International Sales Rally

This past weekend Managing Director James Watson, along with competition winners Caitlin, Rania, Sean and Tegan flew out to Barcelona to attend the International Sales Rally. The trip was extremely beneficial, providing our lucky winners with the opportunity to meet and hear from some of the most inspirational and successful people in our industry.



While the main purpose of the trip was to attend the International Sales Rally we also had some down time where we were able to see some of the amazing sights that Barcelona has to offer.

“ Having the chance to attend the International Sales Rally further confirmed for me how amazing this business is and how it changes peoples lives. Getting to see some individuals picking up awards and hearing from some great speakers made a massive impact on me personally and I am extremely satisfied with our decision to bring Caitlin, Rania, Sean and Tegan to share in the experience.” ~ Managing Director James Watson

At DNV Global Solutions: No Degree? No Problem!

Following the recent announcement that 47% of Graduates are working in jobs not related to their Degree, it made us realise how much more competitive the job market has become.  At DNV Global Solutions we believe that companies are losing out on extremely talented individuals because they are over looked for not having a degree. Many businesses wont even consider applicants without a Degree, whereas at DNV we aren't prejudice.


“I believe there are a lot of extremely talented individuals working with DNV who wouldn't have even been considered by other companies because of a lack of Degree or experience on their CV.  I often find that the people who are just looking for an opportunity to get their foot in the door, make up for their lack of experience by bringing a great passion and enthusiasm which has seen many of them blossom into key players in our offices.” ~ Managing Director James Watson



With the New Year fast approaching, a time where many are considering their options and are looking to change careers, we are excited to have the opportunity to find the next wave of talented individuals to help take our business forward and hit our expansion plans for 2014.

It's Competition Time At DNV Global Solutions

At DNV Global Solutions we have the firm belief that people should be rewarded adequately for consistently performing to a high standard. We know competition can bring out the best in people, having something to aim for and a goal in sight can act as a motivation for people to go that extra mile in order to attain greater results. As an incentive, in the run up to Christmas, we are running a massive competition for the four top performers to win a trip to Barcelona.

"The competition to attend the awards ceremony in Barcelona is my way of thanking the incredible people we work with. Competition definitely brings out the best in people which has been proven as we've had record breaking weeks back to back since the competition was announced." ~ Managing Director James Watson.

The lucky winners will accompany Managing Director, James Watson, when he flies out to Barcelona to attend the International Sales Rally in Spain. The rally will be taking place on December 14^th and the winners will have the opportunity to see and hear from some of our industries top performers. The trip wont be all business though as we will be taking in the sights of Barcelona, making sure to visit some of the main tourist attractions.

Make sure to check back to see who the lucky winners are and for pictures of the trip.

DNV Global Solutions On "The Happiness Advantage"

At DNV Global Solutions we pride ourselves on being able to offer a fun and lively work environment. The type of industry we are in means it is crucial that everyone we work with is positive and happy and can fulfil their full potential each day ensuring that we get the best results for our clients. A genuine smile goes a long way when interacting with customers and having someone enthusiastically promoting the products for our clients is exactly what we need. For that reason we put a lot of emphasis on creating a “feel good factor” in our offices. 

"I very much believe in the philosophy that if someone if happy then they will perform better, it's only natural. While meeting targets and ensuring our clients are satisfied with the service we provide is my main objective as a business owner, I like to think that everyone that works with DNV Global Solutions appreciate the effort myself and my business partners put in to make our business a nurturing and welcoming working environment ensuring their individual happiness and for that reason allowing them to prosper both personally and professionally helping DNV Global Solutions to achieve the massive expansion goals we have.” ~ Managing Director James Watson.