Friday 21 February 2014

DNV Global Solutions ~ Working Smarter, Not Harder

How many times have you found yourself saying “there aren't enough hours in the day”? Wishing there were 30 hours in a day instead of 24? We often found ourselves overwhelmed with the amount of work we have to complete on a daily basis. Here's some food for thought, work smarter not harder!


The main problem is getting bogged down with menial tasks rather than prioritising. Below are some excellent tips to help make your day run more smoothly and productively.

1/ Get An Early Start

It seems so simple but by starting your day earlier, you will inevitably be more productive. The urge to snooze your alarm in the morning plagues nearly all of us. Don't be tempted, get out of bed the first time your alarm goes and get your day started. It’s so much nicer and less stressful to get an earlier start on something.

2/ Complete The Most Important Tasks First


This is the golden rule of time management. Identify the tasks that are most crucial to be completed first allows you to get the most important tasks of the day out of the way first.


3/ Learn To Say “no”

Agreeing to help a colleague or attending a meeting you hadn't pre-planned for can set back your whole day. Although being able to juggle various engagements and manage your time well is a great skill to have, your main objective should be to take on only those commitments that you know you have time for.

4/ Devote Your Entire Energy & Focus To The Task At Hand

Don't allow yourself to be extracted by your phone or your favourite social media site.
Concentrate on one task. At a time. Concentrating solely on one things naturally produces greater results than trying to multi-task.

5/ Commit To Your Plan And Follow It Through


Don’t flake on your own plan to do something! Be resolute. Be committed. Be professional about it, and follow through. A will to accomplish what you decide to accomplish will take you anywhere.

Thursday 6 February 2014

DNV Global Solutions On The Benefits Of Direct Marketing

As the fastest growing Events Marketing company in Scotland, DNV Global Solutions explore the benefits of Direct Marketing and why more and more companies are turning away from traditional forms of advertising and marketing to outsource the work to companies like ours.  


* By using Direct Marketing it enables companies to inform customers directly about new offers and promotions.

* It can be used to experiment in new markets and test new products providing information for future campaigns.

* It is more cost-effective than other marketing methods.

* It can help build a more personal relationship with customers, instilling greater consumer confidence, in turn achieving greater sales.

* It allows companies to focus on specific groups of targeted customers for better results.

* It can provide direct feedback, which in turn helps monitor and review the current marketing strategy.

* The results are quantifiable with a more accurate estimate of the conversion rate, thus helping plan for future campaigns more effectively.

In the current economic climate where many companies are looking to slash their budgets it is a no brainer to turn to outsourcing and Direct Marketing.  What we do is measurable which means companies know the return they get for their investment.  At DNV Global Solutions we provide a very effective service while keeping it extremely cost effective.  



Monday 3 February 2014

DNV Global Solutions Look Into The Influence Of Technology on Advertising?



The world in which we now live is extremely fast paced. We've become accustomed to having things done at the touch of a button. We are impatient and don't like to have to wait, the same ideology applies to Television. Why watch adverts when you now have the luxury of fast forwarding through pre recorded programmes? As more and more people are changing the way they watch TV with the introduction of platforms such as Sky Go, Sky Plus, Virgins Tivo and other alternatives, the question has to be asked, how will technology influence companies marketing?


Research shows that 86% of people fast forward through adverts when watching shows they've pre-recorded. With companies paying large sums of money on advertising campaigns, especially during prime time programming, it is inevitable they may begin to consider spending their budget on alternative marketing methods. While it is undeniable the massive impact that a TV advertisement has it also unmeasurable in terms of customer acquisition rates. A company is unable to ascertain the percentage of customers who purchased or subscribed to their products/services based on a TV advertising campaign.





“I predict that more companies will start to opt for more direct marketing strategies. How, where and when people watch TV has changed, therefore so will companies approach to advertising. One of the reasons DNV has continued to go from strength to strength is our personalised, cost effective marketing methods. Our ability to plan and implement a direct marketing campaign in a short space of time, generating high customer acquisition rates, rapidly increasing our clients Brand Awareness and Market Share has made our business model extremely attractive to many companies .” ~ Managing Director, James Watson