DNV Global Solutions 10 Golden Rules For Excellent Customer Service

1/ The old adage, the customer is always right, should always be remembered. Your main objective is to service and satisfy customer needs and strive for customer satisfaction!


2/ Be a good listener. Take time to identify customer needs. Effective listening and undivided attention are particularly important on the show floor where there is a great danger of looking around to see to who else we could be selling to.

3/ Identify and anticipate needs. Customers don't buy products or services. They buy good feelings and solutions to problems. Most customer needs are emotional rather than logical. The more you know your customers, the better you become at anticipating their needs.

4/ Make customers feel important and appreciated by treating them as individuals. Always use their name when talking to them as it personalises their experience. People value sincerity and It creates good feeling and trust which hopefully builds a relationship which will lead to brand loyalty.

5/ Always look for ways to help your customers. When they have a request (as long as it is reasonable) tell them that you can do it and figure out how to later. Try to make doing business with you easy and always do what you say you are going to do.

6/ When something goes wrong, apologise. Customers appreciate it. Deal with problems immediately and let customers know what you have done. Make it simple for customers to complain and value their complaints as it gives us an opportunity to improve our service.


7/ Think of ways to elevate yourself above the competition. It can be a crowded market and by changing small aspects of your business it could lead to greater customer acquisition rates.


8/ Get regular feedback, encourage and welcome suggestions about how you could improve.


9/ Treat the people you work with well, they are your internal customers and need a regular dose of appreciation. Thank them and find ways to let them know how important they are.


10/ The golden rule of customer service is always put the customer first! Ensuring they have a positive experience when dealing with you should be your number one priority.

DNV Global Solutions On The Benefits Of Direct Marketing

As the fastest growing Events Marketing company in Scotland, DNV Global Solutions explore the benefits of Direct Marketing and why more and more companies are turning away from traditional forms of advertising and marketing to outsource the work to companies like ours.  


* By using Direct Marketing it enables companies to inform customers directly about new offers and promotions.

* It can be used to experiment in new markets and test new products providing information for future campaigns.

* It is more cost-effective than other marketing methods.

* It can help build a more personal relationship with customers, instilling greater consumer confidence, in turn achieving greater sales.

* It allows companies to focus on specific groups of targeted customers for better results.

* It can provide direct feedback, which in turn helps monitor and review the current marketing strategy.

* The results are quantifiable with a more accurate estimate of the conversion rate, thus helping plan for future campaigns more effectively.

In the current economic climate where many companies are looking to slash their budgets it is a no brainer to turn to outsourcing and Direct Marketing.  What we do is measurable which means companies know the return they get for their investment.  At DNV Global Solutions we provide a very effective service while keeping it extremely cost effective.